It’s going to be a very competitive holiday season in the video-game console industry, with both Microsoft and Sony launching new machines, and the Redmond company is kicking off its Xbox One launch campaign this weekend with a new ad that aims to show the breadth of its new entertainment machine.
The ad above, released online this morning, will debut on television this weekend during Sunday Night Football. Microsoft says it was aiming for authenticity with the ad, which features celebs including England national team captain Stephen Gerrard, and actor Zachary Quinto (Spock).
Microsoft’s Xbox One will debut on Nov. 22, selling for $499 with an included Kinect controller. The PlayStation 4 will be released on Nov. 15, selling for $399.
