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The Scrooglers have struck again.

Microsoft compares Bing’s new ad-free search results in schools with Google.

First it was Google Shopping, then came Gmail which was followed by Google Play. Now, Microsoft’s latest attack on Google comes in the form of education.

The new Scroogled campaign is timed with Microsoft’s debut of Bing for Schools, a program allowing schools across the country to use an ad-free version of Bing that comes with added privacy protections and filtering tailored for students.

Microsoft touts the fact that when students use Google in schools, they see ads that can “distract from their studies.” That seems a little off to me — after using computers in school for the past decade or so, I can safely say that the ads on Google never took a toll on my education (Facebook and Twitter, however, are a different story).

The Redmond software giant lists some stats showing parental support for ad-free searches and posted a few side-by-side comparisons of searches done in Google and in Bing for Schools.

There is also a new dictionary definition Microsoft made up for Scroogled:

Word origin: Google’s ongoing use of invasive tactics to maximize their advertising profits.

5. The Google practice of serving up ads to students when they search using Google at school.

See also: advertising; distraction; inappropriate; interruption; marketing.

This is yet marks another chapter in the ongoing battle between the two tech kingpins. Learn more about Bing for Schools here.

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