Identity theft monitoring company LifeLock has purchased mobile wallet company Lemon Wallet — backed by Seattle-based venture capital firm Maveron — for $50 million, the company announced today. Lemon Wallet’s app has been discontinued and is now available as LifeLock Wallet on the iOS App Store and Google Play Store.
Lemon Wallet’s mobile app served as a way for users to duplicate the contents of their wallet, including credit cards, membership cards and similar pieces of plastic on their phone for easy access and the ability to have a backup copy in the event their wallet was stolen. The company also offered a premium account that included identity theft monitoring and other services similar to what LifeLock offers.
Now, LifeLock subscribers will be able to get those same premium features through the wallet app, though it’s unclear what will happen to current premium subscribers.
Maveron has had a big year, with portfolio companies Zulily and Potbelly both fililing for successful IPOs.
[This story has been updated to correct Lemon Wallet’s funding source.]
