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Has this ever happened? You just saw an amazing musical performance at one of your favorite concert venues, and you’d like to relive the action.

Up until now, you’ve pretty much had to rely on low-quality YouTube clips if you wanted a replay of the show.

lively111But a new Seattle startup called Lively is looking to transform that experience, launching an app for Android and iOS that allows concert goers to get audio or video replays of the performance almost immediately after the show concludes.

Call it bootlegging 2.0.

Lively is the brainchild of Dean Graziano, a startup vet who previously founded Bellevue social media analytics company Visible Technologies. Graziano came up with the idea after attending the Deck the Hall Ball in Seattle last December, realizing that many concert-goers were feebly attempting to capture video of the performances on their phones.

“Each live show is such a unique performance and an individual experience for each fan; we just saw the need for a better way to capture the experience,” said Graziano in a press release.

Lively allows fans to purchase audio of a concert for $4.99, and audio and video for $9.99. Bands or concert venues can download the Lively software onto an iPad, and then plug that device into the audio booth. The audio is then immediately uploaded via the Lively app to consumers, made available right after the show.

livelylogoVideo works a bit differently, since a video crew needs to be on site capturing the performance. The company says video performances will be available 24 hours after the show.

In addition to providing value to consumers, Lively is designed to provide a new revenue stream to bands beyond T-shirt and bumper sticker sales.

“Fans and those of us in the live music industry have been waiting for a solution like Lively for quite some time,” said Alex Kochan, vice president, AEG Live Pacific NW.  “Live shows are a unique and special experience, Lively captures the essence of that experience and gives the fans a way to take that specific show home with them.

Lively’s first real test came on May 4th when The Lonely Forest performed at The Crocodile Cafe in Seattle. It marked the first time that Lively promoted the app. More than half of the audience installed the new app, and 15 percent either purchased the audio or video.

Here’s more on the app, which to date has been used to capture shows in Seattle from ISSUES; Hey Marseilles; Damien Jurado; and others.

Lively Compilation Reel May 6, 2013 from Lively on Vimeo.

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