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Yoli Chisholm, a digital marketer at Microsoft, spoke about the importance of knowing the roots of your family and founders. Photo via TEDxSeattle.

Many may think the phrase “respect your elders” only applies to your early days growing up as a child and teen. But Yoli Chisholm, a digital marketer at Microsoft, just showed us why that simple phrase can do wonders for you as a human being, as well as an entrepreneur.

In her talk this afternoon at TEDxSeattle, Chisholm spoke about the importance of honoring those who came before you and how they can play a key role in who we become as workers and as people.

She started her talk with an old African proverb: He who listens to the voice of elder is like a strong tree. But he who covers his ears is like a branch in the wind.

Chisholm also touched on how understanding the path of your company’s founders and how they created the company’s vision can help you gain better and more valuable perspective, power, perseverance and poise.

“Your founders and ancestors have stories that should give you fuel,” she said.

You can watch Chisholm’s talk below. She starts at the 01:58:00 mark. You can also check out the hashtag #TEDxSeattle on Twitter to see what people are talking about here.

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