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amazonfreshJudging by some new job openings Amazon posted recently, you may be able to get Amazon brand flour or baby formula at some point in the future.

The job postings, first spotted by AllThingsD, include openings for a “Senior Product Manager, Private Label Consumables” and two “Senior Consumables Private Label Sourcing Manager” positions at Amazon’s Seattle campus.

Consumables includes a massive chunk of the retail market – everything from paper towels to produce – and could provide a massive opportunity for the company to expand the margins of its burgeoning grocery delivery business by launching Amazon-branded versions of popular products that people use on a regular basis.

Amazon has been offering consumers its Amazon Basics line of electronics gear for some time. That said, the company hasn’t yet made a foray into, say, Amazon brand paper towels.

While Amazon hasn’t done much to promote its own private labels, which also include Pinzon for housewares, a private label consumables business could be a key component of growing the margins on Amazon Fresh.  A number of retailers have had success with their own private label brands, like Target’s Archer Farms brand of snacks, or Trader Joe’s primarily private label-driven retail model.

If Amazon can have that kind of success with its own offerings, that could help boost profitability of Amazon Fresh, and improve its staying power.

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