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rpi1This is a match made in acronym heaven.

RPI is buying DPI.

Seattle-based RPI, which makes on-demand photo books and greeting cards, has acquired Atlanta-based DPI, a digital printing company, in a deal of undisclosed size.

“Many of our customers have asked us to develop a strong presence on the East Coast, and this acquisition of DPI addresses that need,” said Rick Bellamy, chief executive officer of RPI. “It will help us significantly reduce the time to deliver personalized products to consumers and businesses, and minimize unexpected delays in order delivery created by elements out of our control, such as weather.”

The deal marks the second large acquisition by RPI in the past two years, following its acquisition of Paro. The management team and 27-person employee base from DPI will join RPI as a part of the deal.

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