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Jessica Northey
Jessica Northey

[Editor’s Note: GeekWire is pleased to present the latest episode of The Next Big Thing, the popular podcast by Seattle media entrepreneur Jenni Hogan, produced by our partners at KIRO Radio and ]

With an online network of more than 1 million followers, Jessica Northey is a social media force. Huffington Post called her a ‘Twitter Powerhouse’, tech news guide Bit Rebels named her one of Twitter’s Top 75 Most ‘Badass’ Women and Forbes recently planted her at #3 on their list of the top 50 social media power influencers of 2013.

On this week’s ‘Next Big Thing’, Jessica and I dig into one facet of her social empire — Google Plus. Jessica tells me why Google Plus has proven more effective than other online platforms for her brand. She also shares her secrets on how you can use Google Plus to help your company.

Listen to the show below or via this MP3 file.

Follow Jenni Hogan’s Next Big Thing on, and subscribe in iTunes. Follow Jenni @jennihogan and

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