[Editor’s Note: GeekWire is pleased to present the latest episode of The Next Big Thing, the popular podcast by Seattle media entrepreneur Jenni Hogan, produced by our partners at KIRO Radio and MyNorthwest.com. ]
InsideSocial co-founders Brewster Stanislaw and Joey Kotkins grew up together, are roommates and now lead a company together. The duo have been chosen as one of the elite class of 2013 for TechStars, a premier accelerator for early stage technology companies.
This week I sit down with Brewster and Joey to discuss their company’s approach to Social return on investment. Their aim is to help brands measure and increase their social effectiveness by focusing on the metrics that really matter, such as conversions and revenue, instead of likes and follows.
Listen to the show via this MP3 file.