Things are moving quickly for Anomo, the Seattle mobile startup that helps you land a date, meet your next business partner or find a study buddy with anonymous self-created avatars.
The company just raised an additional $100,000 as an extension to the $255,000 seed round Anomo brought in this past February. Founder Benjamin Liu told us that the fresh cash, which came from previous investor Lee Zehrer, will be used for development and marketing of its product in preparation for a $2-to-$3 million series A round later this year.
Back in February, we wrote about how this unique app forces you to virtually meet others with randomly-generated avatars. This in turn allows users to connect with one another through more substantive means, learn about common interests and even play interactive games together — all before meeting in person.
The app, which has gone through 10 updates already, is receiving good traction thus far with more than 30,000 users who are opening Anomo more than 10 times per day.
“We’ve created a compelling, ‘addictive’ product,” Liu said. “We’re now at a point in which we believe we’ve established a product-market fit, and are ready to ramp up our marketing and advertising efforts.”
Liu, a former Microsoftie who previously founded InterActive Sports Media and software consulting shop Vinasource, told us in February that Anomo could “fundamentally change the way people interact and socialize” by encouraging folks to get to know one other based on their interest as opposed to what they look like.
Here’s more on how Anomo works:
Everyone starts by creating an anonymous avatar, which they control. Individuals can “check in” to various physical locations, say the local gym or coffee shop, and see if other Anomos are present. Over time, as you connect with people in the network, users can reveal more of themselves, perhaps hobbies or a profession. Eventually, once a trustworthy connection is made, a user can reveal their actual photo.
The first most obvious application of Anomo certainly revolves around dating. But Liu also noted that the application goes much further, potentially helping business professionals connect at conferences or students to find study partners.