Trending: IBM sues Zillow, accuses the real estate giant of building key features using Big Blue’s tech

Amazon is challenging one of the iPad’s signature features, its Retina display, in a new video ad that aims to convince tablet buyers to take a closer look at Amazon’s considerably less expensive 8.9-inch Kindle Fire HD.

The video, above, is the latest swipe from Amazon at the Apple tablet, following up on the Seattle company’s home-page ad in October comparing the Kindle Fire HD ($199) to the iPad mini ($329).

Apple has been known to contest these types of comparison ads, such as the time the company asked Microsoft to correct one of its “Laptop Hunters” ads that was showing an outdated price for a Mac.

In this case, however, Amazon is careful to hedge its claim a bit — saying “you may not be able to tell the difference” between the iPad and Kindle Fire HD screens.

Of course, tablet buyers pay attention to a lot more than screen resolution when making their decisions, but it’s interesting that Amazon is picking this particular fight.






Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.