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Amazon released a new mobile version of its Amazon MP3 store for iPhone and iPod touch this morning — targeting users of those popular Apple devices while sidestepping Apple itself.

The revamp is a mobile website, developed in HTML5, that works in Apple’s Safari browser. By avoiding the Apple App Store and sticking to the browser, Amazon is also ensuring that it won’t have to share any revenue from its MP3 sales with its competitor.  It’s available by browsing to on iPhone or iPod.

Amazon says it’s the first time that iPhone and iPod users can buy music from its 22 million song catalog using the browser on their Apple devices. Other features include access to personalized recommendations, best-seller lists and customer ratings.

The mobile website is integrated with Amazon’s Cloud Player for playback of the songs on iPhone, iPod, iPad and other tablets and devices.

Amazon released a version of its Cloud Player as an app for iOS last year. Amazon last week introduced AutoRip, a free service that converts CDs purchased via over the past 15 years into free MP3 versions, with tracks automatically added to an individual’s Cloud Player account.


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