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When Black Friday and Cyber Monday roll around every year, big-name businesses usually dominate the conversation and airwaves.

Walk Score, a Seattle-based company that promotes walkable neighborhoods, wants to remind us that it’s important to support local shops amid all the corporate advertisements this holiday season.

Walk Score is joining Small Business Saturday in asking people to vow to walk and shop locally this Saturday, Nov. 24, and really just any day in general.

“Communities and local economies thrive when we shop locally,” writes Jocelyn Milici Ceder. Statistics show that for every $1 spent at a local business, 45 cents is reinvested locally. That’s compared to 15 cents reinvested in the community when shopping at non-local businesses.

Walk Score was started by former All Star Directories CEO Mike Mathieu under the umbrella of Front Seat Software. Walk Score’s service assigns a score on a scale of 1 to 100 for every address in the U.S., Canada, Australia and New Zealand based on the proximity to amenities such as theaters, restaurants and transit.

Previously on GeekWire: Get to know your neighborhood: Walk Score unveils new crowd-sourced pictorial guides 

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