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Skype partners with Facebook on video calling, and Skype’s parent company, Microsoft, is a minority owner of Facebook. But all’s fair in love, war and advertising, apparently.

A new outdoor advertising campaign from the newly minted Microsoft division takes aim at Facebook wall posts and Twitter tweets in an attempt to remind Internet users about the richer interactions they can have through online video.

Some of the more provocative messages include, “140 Characters Doesn’t Equal Staying in Touch,” and “Upgrade from a Wall Post to a First Class Conversation.”

The $12 million marketing campaign, with the tag line, “It’s time for Skype,” launched this week in the U.S. and U.K., according to Advertising Age.

Of course, the real target here isn’t so much Facebook or Twitter as it is our habits and preferences for online communications. Yes, there’s a lot of benefit to an online video chat, in some cases, but as Chris Matyszczyk of CNet notes, there’s also a huge power in posting something on Facebook or Twitter, with the potential for the message to reach thousands of people.

Via Business Insider


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