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A packed house at Startup Weekend Women’s Edition

I just arrived for the final presentations of Startup Weekend Women’s Edition at Perkins Coie in Seattle. Madrona Venture Group’s Julie Sandler, one of the co-organizers of the event, said that they hope the event will serve as a “catalyst” for women to explore their entrepreneurial ambitions.

Ten teams are presenting their ideas tonight, nine of which plan to keep working on the projects after the event. Of the 90 participants, seventy five percent are women.

Here’s the livestream of the presentations, with descriptions below from co-organizer Shauna Causey of

Live video for mobile from Ustream

UPDATE: The winner of Startup Weekend Women’s Edition was UpEarly, with runner up

Here are the teams with descriptions from Causey:

1) TruBalance

A mobile application that tells you how much money you can spend everyday. Unlike other financial tools that look into the past to look at spending, TruBalance looks into the future based on 30, 60, 90 day forecast and tells you how much money you can spend. You enter your bills and income manually and it reconciles those based on your current balance. It will tell you how much you can spend everyday and not dip below your lowest comfortable balance. @TruBalance

2) UpEarly

A smart alarm app that will wake you up during the day if your perfect conditions are met. The first phase of this project alerts you if perfect weather conditions are met and allows you to label the alarm with your reason for waking up (i.e. it’s sunny and 70: wakes you at 7am to go running or there’s six inches of new snow: wakes you at 5am with enough time to get to Whistler). Twitter: @YouGetUpEarly

3) KudoCast

An open platform to give kudos to co-workers, allowing you to acknowledge peers in real time for their contributions. (Future kudos can be given via Twitter, SMS, mobile app).

4) Pink Matrix Labs

Fun science games with an educational component for girls (approx 6-12 years old). Goal: fosters analytical thinking leading girls to careers in STEM. Puzzle, strategy, iPhone game that teaches basic organic chemistry principles. Ultimately a host of games to teach science concepts. Twitter: @pinkmatrixlabs

5) Moms Go Local

A mobile app to connect local moms together to cultivate more meaningful relationships and better support support in the community. Moms can log in and create play dates with other moms, meet other moms. It also incorporates a reward system called “mom points.” The points unlock targeted promotions from local businesses in their area that they can use right away.


A mobile app to make networking more efficient. Find important people in the room based on their registration info. A robust follow-up functionality to show who attended events and what connections were made. How it works: Uses geo-location location technology to know who’s at the event. During the event, you mark people you want to meet. After the event, you list people you’ve talked with and can have their contact info to follow up.

7) 5 Joys

An app to help people rediscover, recognize and create habits to identify and remember the joy they have in their lives. The outcome: seeing the joy, recognizing it and making it a habit.

Use case: preselect your top 5 joys out of a category list of 15. Login and click on the joy, adding a photo, text or memory that reminded you of that joy. When you log-in you can see what others have entered as their joyful experiences that day. Option to select to see just friends or friends with similar interests. Inspiring others to find new things they enjoy. The outcome is to find joy every day and recognize it. Some examples of the 15 possible joys to choose from: family, faith, children, outdoors, friends, hobby, food, work, animals, exercise.

8) FunDog

A mobile app that sniffs out fun things to do with your kids. How: gives real-time listing of children-focused events and activities near you right now.


Find and book nearby hotels by neighborhood flavor. A travel planning web app that lets you search and book places to stay by your interests and travel preferences.

10) Clementine Group

A membership website to help women owned ecommerce businesses with connections, how-to overviews, best practices, and ratings and reviews on vendors.

Previously on GeekWireWomen in tech: Is Startup Weekend Women’s Edition fantastic or flawed?

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