Trending: Cryptocurrency may have its ups and downs, but blockchain’s stock is on the rise continues to gobble up book titles, this time sealing deal for some 3,000 backlist titles from Avalon Books in the romance, mystery and western genres. The deal, terms of which weren’t disclosed, follows the company’s purchase late last year of 450 children’s book titles from Marshall Cavendish Children’s Books.

Founded in 1950, Avalon’s writers have included Holly Jacobs, Carolyn Hughey and Carolyn Brown. As part of the arrangement, many of the books will be developed in electronic format for the Kindle.

“Avalon has a long tradition in publishing wonderful stories that affirm a positive way of life,” said Philip Patrick, director of business development, rights and licensing at Amazon. “We are thrilled to have these talented writers join our publishing program. None of these titles have been digitized yet and we know Kindle customers will delight in this great new offering.”

Added Ellen Bouregy Mickelsen, Publisher of Avalon Books:

“I’ve been running Avalon Books–which was founded by my father–since 1995, and it is time for me to explore the next chapter of my life. I chose Amazon Publishing because they care deeply about the writers, readers, and categories that have long mattered to our family business and they are uniquely positioned to assure that our titles make the leap forward into the digital future.”


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