Nintendo's plans to focus mobile efforts on its own DS

Don’t look for Nintendo to start developing low-cost iPhone games or rolling out titles on Facebook. After speculation arose that the Japanese game maker may be pushing deeper into mobile and social platforms,the company clarified its position by telling Bloomberg News that its position developing software just for its own hardware “hasn’t changed and won’t change.”

In an interview at E3 last month, Nintendo Global President Satoru Iwata stressed that the company does not plan to put resources into the fast-growing social or mobile gaming platforms. And, earlier this week, Iwata noted that Facebook game players and U.S. smartphone users are more likely to play games on the Nintendo DS as well– indicating that the rise of social or mobile gaming has not yet hurt the gaming giant.

“So far, consumers have not stopped playing with Nintendo DS because they are using these services or playing social games,” Iwata said according to a report in Gamasutra.

All Things D reported that Nintendo’s stock rose 4.9 percent on Wednesday on speculation that it might pump more resources into mobile gaming platforms like Apple’s iOS and Google’s Android. But shares lost their fizzle after the company clarified its position.

Interestingly, Nintendo’s stance on mobile gaming comes amid a new report by Nielsen which found that 93 percent of Americans who download mobile apps are willing to pay for games.

Previously on GeekWire: “Nintendo: We don’t want to be in the phone business”

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