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Microsoft has rolled out a new holiday promotional campaign that aims, in part, to get people on Windows 7 to use Internet Explorer 9 rather than Google Chrome, Mozilla Firefox or other browsers.

As reported overnight by winbeta, the IE9 holiday campaign offers discounts and promotions such as three free months of Slacker Premium Radio, a free month of Hulu Plus, a $5 movie ticket credit from Fandango and $5 off Live Nation tickets from Ticketmaster, among other items.

Users of alternative browsers are greeted with the message, “Where’s the love? … Upgrade to Internet Explorer to pin these sites and get the free stuff.” That’s a reference to pinning websites to the Windows taskbar, which allows for quick access to different pages and features of a site.

The campaign comes as Internet Explorer’s overall share of the browser market declines to less than 50 percent across all types of computers and devices. Microsoft has been focusing heavily on IE9’s market share on Windows 7, which is now almost 35 percent, ahead of Chrome and Firefox.

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