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We’ve been watching in amazement over the past 18 months or so as has risen to prominence as one of the most dominant companies in technology. (And yes, in case you’ve missed out, Amazon is more than an online retailer these days).

Amazon Web Services is a pioneering juggernaut, and its recent forays into tablet computers, book publishing and digital distribution are creating a stir that Amazon may be the next Apple or Microsoft. Or, with the advent of home delivery services such as Amazon Fresh and Amazon lockers, perhaps the next UPS or FedEx.

Why is Jeff Bezos so happy?

The new rivalry with Apple will be especially interesting to watch, something that my colleague Todd Bishop dug into earlier this year with his story: “Amazon vs. Apple: Emergence of the next great tech rivalry?”

Amazon now boasts a market value of $80 billion. And while that’s down from more than $100 billion earlier this year, some of the stock loss value came after the company announced that it would continue to invest heavily in new product ideas. As founder Jeff Bezos matter-of-factly proclaimed earlier this year, Amazon is willing to be “misunderstood for long periods of time.”

Rivals can misunderstand Amazon at their own peril. And this amazing infographic from Nii Ahene at CPC Strategy lays out the new battlegrounds. (Note: Some of the figures are based on numbers in late October).

Amazon Infographic

Source: CPC Strategy Blog

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