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One of the hottest things going in startup world right now is the integration of technology with health and wellness services. Over the course of the past few months, we’ve seen startups such as Mindbloom, Habit Labs and EveryMove emerge in the Seattle area.

Now, a San Francisco startup by the name of WellnessFX is coming on the scene. The company just announced a new round of funding from Javelin Venture Partners, adding to cash already provided by Seattle’s Voyager Capital and Floodgate.

The company said it plans to use some of the cash to expand services in Washington and Oregon, targeting some time next month. It already operates in California, offering plans that range from $650 to $2,950 per year.

Interestingly, WellnessFX has a real-world component to its service, sending a certified medical professional to one’s home in order to draw blood for lab testing. Then, the company runs multiple tests, measuring 75 different health values such as vitamin D levels and fatty acid index.

The company says it is attempting to bring “personalized healthcare into the 21st century” through the tests and one-on-one consultation.

“Wellness FX addresses the challenge of complicated personal health data in a simple, elegant, user-friendly way, and we expect that their innovative solutions will make a huge impact,” noted Alex Gurevich of Javelin Venture Partners in a statement.

There are a number of health and fitness-oriented startups looking to carve some territory in the category, with TechCrunch recently pointing to GAINFitness, Fitango, CrossFit, Fitbit and RunKeeper.

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