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A typical brainstorming session

For years we’ve covered the adventures of entrepreneurs large and small, successful and not-so-much — living vicariously through their attempts to build meaningful technology products and businesses. We’ve learned a lot along the way. And now we’re getting ready to experience the entrepreneurial life ourselves, launching an honest-to-goodness startup of our own.

Yep, we’re just that crazy. We’re taking away the net. We are excited about the entrepreneurial plunge. And we’re inviting you to make the leap with us, as a reader and participant in the technology news community that we’ll be building.

Welcome to GeekWire.

This venture will give us the opportunity to create the business we’ve always dreamed of building. We’ll start with what we know — news, commentary, features and interviews featuring the personalities, innovations and companies that matter to the Pacific Northwest technology community. Our passion has always been the intersection of business and innovation, and that won’t change. As longtime readers know, we take technology seriously, but we also like to have fun along the way, and we’re excited to infuse even more of our personalities into the new site.

We’re launching with stories including an analysis of the brewing rivalry between Amazon.com and Apple; a profile of a local startup putting QR codes onto pet ID tags; and highlights from William Shatner’s raucous appearance at Emerald City Comicon over the weekend.

In short, you’ll be able to continue turning to us for the must-read technology news and insights of the day — inside information and perspective, drawn from old-fashioned reporting and more than two decades of combined experience in tech journalism.

That will be just the start.

We have strong plans for the future of the business — including stuff that will surprise you — and the cool thing is that we’ll be able to try new things quickly, and adjust on the fly. We’ll also be better positioned to apply input from you, as members of the community, about the directions we take. One thing we’ve learned from the companies we cover is the importance of being nimble, and flexible. We’ll be putting those lessons to use.

This very preliminary version of the GeekWire site is the first example. We built it over the weekend with the help of our partners.

We hope that you will join the community by sharing opinions, insights, guest columns, news tips and more.

And finally, a big thank you to the Puget Sound Business Journal, our home for the last two years, where we founded and built TechFlash for American City Business Journals. We’re grateful for that opportunity, and we’ll miss working with the many great people at the newspaper and the company.

We are very excited about this new adventure, and we’re looking forward to sharing more about the new site in the coming weeks. You can follow us on Twitter @toddbishop, @johnhcook and @geekwirenews.

— John Cook and Todd Bishop, co-founders, GeekWire

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