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Geek of the Week Arianna O'Dell. (Photo by Annie Laurie Malarkey)

Arianna O’Dell, GeekWire’s latest Geek of the Week, has an infectious entrepreneurial spirit, a mind for marketing, and a million startup ideas. Not to mention a pretty impressive collection of shirts. Continue reading for pictures of those, and for her answers to our Geek of the Week questionnaire.

Name: Arianna O’Dell

Job, hobby and/or other geeky pursuit: Buying domain names, geeking out over great advertisements, quoting Rebecca Black and Charlie Sheen, spending too much time on the Internet, thinking of obscure ways to make money. Ya know, the usual!

Right now, I’m working at Social3i, a digital media marketing firm, and getting my startup Social Cloud off the ground (stealth!) I also do marketing consulting on the side.

Oh yes, and I’m at UW too. Whohoo!

Coolest thing about what you do: It’s fun, fun, fun, fun! (Sorry, I had to quote Rebecca Black at least once). I love entrepreneurship, marketing, and being able to use my passions to help others with their business. Teaching people about social media is a blast – especially when it helps increase their ROI ;D I also really enjoy the people I work with.

What does it mean to you to be a geek? To be a little crazy! Whether you’re a music geek, tech geek, marketing geek, take pride in it.  The kids in high school were just jealous!

Geekiest thing(s) you’ve ever done, built, or worn: Oh jeez. Um… you mean I can finally show off my awesome t-shirt collection?! In addition, I wore fake glasses in high school and told everyone they were real. Shhh!

Your best tip or trick for managing everyday work and life: Don’t sleep. Just drink lots of coffee! (*sigh* I wish that actually worked.) Actually, it would be to incorporate your work into your life. I don’t think work and life should be two separate entities. Work and life go hand in hand.

Mac, Windows or Linux? I *just* switched to Mac after so much misery with Windows. Finally!

Kirk, Picard, Janeway or Sisko? Luke Skywalker.

Transporter, Time Machine or Cloak of Invisibility? Transporter. I would have so much extra time per day if we could evaporate and be places instantly. If Harry Potter can do it, why can’t we?

If someone gave me $1 million to launch a startup, I would … I’ve always wanted to start a traveling petting zoo. How awesome would that be? Oh, or a laser tag business….oh, oh! Or a cereal restaurant! So many great business ideas, so little time.

I once waited in line for … Black Friday sales. There is nothing more gratifying to a marketer than seeing people insanely running around because of capitalism and marketing messages. Hilarious.

Your geek role models: Definitely some of Seattle’s finest. Marcello Calbucci, Danielle Morrill, and Chris Pirillo. When I first got involved in the tech scene, I had no idea what the heck was going on. They all gave me some great advice on how to get started and offered me feedback on the startup I was working on at the time. I wish I was as cool as these guys!

Greatest Game In History: Zelda on N64. Man, I miss riding around on the horse shooting ghosts. Those were the days…

Best Gadget Ever: Probably a corkscrew. How else could you open the bottle? (Kidding.)

First computer: One of those old school Macs with the colorful apple logo.

Favorite app: Absolute favorite? Hm, that’s really tricky. There are so many cool ones. Right now, I’m a big fan of PhotoRocket. They’re based in Seattle and have a really awesome team behind the product.

Favorite hangout: Hm, in Seattle I’m quite fond of that little hill on Gasworks – especially at night when you can see the skyline. I would sit there forever if I could.

Favorite cause: DECA all the way. “What is DECA? By giving students hands-on experiences in the fields of marketing, business and entrepreneurship, DECA enhances the classroom experience by providing conferences and competitions that mold high school students into character-driven leaders.”

DECA helped me overcome some of my own personal struggles, got me hooked on marketing, and made me who I am today. I’m a DECA dork forever.

Most important technology of 2011: I think it’s amazing how far we have come with mobile phones over the last decade. Your whole life in the palm of your hand – amazing. Every advancement in mobile phones has been extremely important. I loved the implementation of payment through phones done by Startbucks in particular.

Most important technology of 2015: It hasn’t been invented yet, but I am really pulling for some kind of technology that will allow you to not need sleep anymore. I can hope? Right?

Words of advice for your fellow geeks: “Lives, like money, are spent. What are you buying with yours?” – Roy H. Williams. I love this quote and think it’s an important question to think about.

Do something with your life that you love and if you don’t love something about your life, change it.
If you hate your job, quit.
If you hate where you live, move.
If you are unhappy with ______, change it.

At this time, I’d like to quote my favorite brand tagline (Sorry, I’m a marketer!)

“Just do it” – Nike

Sites: ariannaodell.comSocial CloudOne Million TweepsSocial3i – Twitter@arianna

Geek of the Week is a regular feature profiling the characters of the Pacific Northwest technology community. See the Geek of the Week archive for more.

Do you or someone you know deserve this distinguished honor? Email us at

[Geek of the Week photography by Annie Laurie Malarkey,]


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