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EquaShip has raised $900,000 in startup financing, money that the Seattle startup will use to roll out a new shipping service that brings discounts to small online retailers. Backers of the company include Newell Rubbermaid and angel investors in Seattle and San Francisco.

EquaShip plans to launch its service this holiday season, boasting prices that are as much as 30 percent lower than UPS and FedEx. The company also is establishing a nationwide drop-off network for packages, and is planning to open a new customer care center in September.

The company is led by Ron Weiner, a serial entrepreneur who previously founded Earth Class Mail. As a result of the investment, Scott Galovan of Newell Ventures has been appointed to the board of EquaShip.

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