Here’s a way to give back to the relief efforts in Japan. Seattle’s PopCap, maker of popular games such as Bejeweled, Plants vs. Zombies and Peggle, said it plans to donate proceeds this weekend from all iPad, iPhone and iPod touch game purchases.
The program begins Saturday at 12:01 a.m. and ends Sunday at midnight. iPhone and iPod touch titles have been reduced to just 99 cents, while iPad versions of the games have been reduced to $1.99.
“We recently opened an office in Tokyo, and while our Japan-based employees are safe and uninjured, we understand countless others in Japan need food, shelter, and medical attention,” said Ellen Marett, Senior Director of Workforce Culture at PopCap. “Given that Plants vs. Zombies reached #1 on the iPhone and iPad sales charts in Japan, it seemed like the most appropriate game to feature in this fundraising campaign.”
This isn’t the first time that PopCap has donated game sales to a charitable cause. Last year, the company set up a similar program for Haiti following the devastating earthquake in that island nation.
Social gaming startup Zynga, which recently announced a new office in Seattle, also is motivating its massive member base to help relief efforts in Japan with more than $1 million raised to date.