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BlueStacks wants to make it easier to get your Android apps, in full-screen mind you, on Windows PCs. And the Campbell, California company just landed a new strategic investment from AMD, Citrix Systems and others to make that vision a reality, bringing total capital raised in the upstart to $14 million.

The concept is pretty cool, reminding us a bit of Renton-based Parallels. (You can get a better idea of how it works in the video below).

The three-year-old company is one of the many investments for Frank Artale, a former Microsoft and Citrix executive who now serves as a managing director at Bellevue-based Ignition Partners.

“By enabling the user experience across different operating systems and device architectures, BlueStacks has become an integral part of the strategy of large players in the device and operating system ecosystem,” says Artale.

The beta release of the BlueStacks’ App Player for Windows is scheduled for this winter, with a premium version (which allows access to games such as Fruit Ninja and Cut the Rope) available later this year. Now, here’s that demo:

Previously on GeekWire: BlueStacks brings Android apps to Windows, raises cash from ex-Microsofties

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