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Quite a few AT&T customers in the Seattle region received text messages from the wireless carrier today informing them of new cell sites around town designed to “increase coverage and improve your wireless experience in your area.”

Maybe I’m missing something, but this seems a little counterintuitive to me. The whole reason we get frustrated when calls drop is because it’s interrupting what we’re trying to do, namely, speak on the phone. I’d much rather come to realize over time that my wireless coverage is better, maybe even subconsciously, than have the company interrupt me again with a text message telling me that things have gotten better.

The messages come a day after a new study showing the rate of dropped calls on AT&T iPhones to be considerably higher than on new Verizon iPhones.

For the record, there is an opt-out mechanism to avoid the promotional texts, by replying “stop.”

An AT&T spokesperson tell us, “We routinely communicate with our customers on a variety of topics including informing them of network investments and improvements we are making to provide an enhanced wireless experience.”

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