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It’s barely November, but has just rolled out two of its holiday traditions — the digital equivalent of decorating the store with lights before Thanksgiving even gets here.

The company this morning debuted its 2011 Holiday Toy List, its curated collection of the most popular toys, games, electronics, movies and other items. Be forewarned if you’re on a budget, it’s a great way to find out about all the cool stuff you never knew you needed.

Notably, this year’s version of Amazon’s Holiday Toy List does not appear to be sponsored. Last year Mastercard worked with Amazon to present the list and offer free shipping to Mastercard users via the list.

Better news for the budget-minded: Amazon yesterday launched its Black Friday Deals store, which will feature deals on a variety of items rolling out across the month of November.

Um, Happy Holidays?

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