Yesterday, we noted that Amazon.com could be a potential bidder for Hulu given the company’s growing interest in the content business. Well, today, the Seattle online retailer struck a “non-exclusive licensing” deal with CBS Corp. that will allow Amazon Prime customers to access TV shows from the CBS library at no additional cost.
As part of the deal, Amazon Prime customers will be able to watch episodes of Cheers, Medium and Star Trek for free.
“Our new deal with CBS makes Amazon Prime even better for customers,” said Jeff Bezos, Amazon.com CEO. “We’re excited to add thousands of popular CBS programs to our already great selection, all of which stream at no additional cost to Amazon Prime members.”
The CBS content also will be added to Amazon Instant Video, which now boasts more than 6,000 movies and TV shows.
“Amazon has created one of the most popular consumer marketplaces in the world, and we are very pleased to make these titles available to their Instant Video and Prime customers,” said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. “This new agreement represents another meaningful way for us to realize incremental value for CBS’s content.”