Editor’s Note: This post was originally published on Seattle 2.0, and imported to GeekWire as part of our acquisition of Seattle 2.0 and its archival content. For more background, see this post.

By Jennifer Cabala

It seems like every week there is a major gaffe in privacy, either a security leak (blippy.com) or a company makes a feature change that ticks off users (Facebook).
 
It’s challenging to strike a balance between protecting sensitive information and enabling new technologies and business models.  But the Privacy Identity Innovation or pii2010 Conference held August 17th-19th (geek week) will be exploring ways to do just that.

Topics that could be interesting to entrepreneurs include: effective approaches for building online trust with users, the latest developments in user-centric identity management, and how emerging technologies & business models are impacting the way data is created, shared and aggregated.
 
On August 17th, pii2010 is hosting pitchslam, an event for startups.  And on the 19th, they are hosting a special afternoon program called pii Labs. There startups can receive legal and technical advice on how to deal with data privacy and security issues. The lab is included in the price of pii2010, but if you are only interested in the lab pii2010 is offering a special deal for Seattle 2.0 readers to just attend that bootcamp.
 

Registration for pii2010 is open now.  Seattle 2.0 readers get a 20% discount by using the code 4SEA2.  We’re also giving away an all-access pass to the conference to two different people.  To qualify just put a note in the comments on what you hope to learn, or send out a tweet “I want to check out pii2010 during geek week, courtesy of @seattle20”.  We’ll do a drawing on Wednesday.

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