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Here’s how TV ad spending translated into in-store traffic for retailers on Black Friday

There’s no doubt retailers spent quite a bit of advertising money last week leading up to Thanksgiving weekend. It is tough, however, to measure the return on those expenditures. But a unique study provides some answers thanks to Seattle-based location analytics startup Placed and Kantar Media Ad Intelligence. Using Placed’s physical location data and Kantar’s… Read More

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Apple gaining ground on Android thanks to T-Mobile

The latest U.S. smartphone market share numbers from Kantar show Apple gaining ground on rival Android. While Google still led the way with 52 percent of the market, Apple’s iOS share increased 3.5 percent to 41.9 percent in the three-month period ending in May, compared to just a 0.1 percent growth on Android. Windows Phone,… Read More

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Study: Windows Phone hits highest U.S. market share yet

Maybe there’s some truth to the hilarious and equally ridiculous ad Microsoft put out today, which attempts to differentiate Windows Phone from Apple and Samsung by poking fun at stereotypical users of the leading smartphones. The first quarter numbers from Kantar show Windows making consistent gains in the U.S. smartphone market, as evidenced by growth of 1.9 percentage… Read More