[Editor's Note: Lee LeFever of Seattle's Common Craft, known for making explanatory videos for the likes of Google and Twitter, has written a new book, The Art of Explanation. In this special column for GeekWire, he shares key tenets for startups trying to explain their businesses.] Meet Alex. He’s a startup founder with a technical… Read More…
Seattle’s Common Craft video firm has built a business out of simple, explanatory online videos made of paper cutouts — most famously the “Twitter in Plain English” video that was featured for more than a year on the Twitter home page. Now the small company is trying to carve out a new business model —… Read More…
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