If you can’t wait until Sundays this fall to see Russell Wilson, now you can catch the Seattle Seahawks quarterback on Facebook Live.
Wilson is one of close to 140 media companies and celebrities Facebook is paying a total of ap
proximately $50 million to create videos for its live-streaming service, according to a report from the Wall Street Journal.
Other celebrities getting in on the deal include Kevin Hart, Gordon Ramsay and Michael Phelps.
According to a graphic from WSJ, Wilson’s contract with Facebook Live is for $200,000, the same amount as Phelps and Ramsay.
Media companies are at the heart of Facebook Live’s new push. Buzzfeed is the highest paid publisher at $3.05 million for live broadcasts between March 2016 and 2017. The New York Times is second with a one-year deal for $3.03 million.
WSJ reports that Facebook’s 1.65 billion monthly users watch approximately 100 million hours of video daily, and Facebook Live is a bet that live content will get people to use the service more often and for longer periods of time.
Wilson has a history with tech companies. He has done commercials for Microsoft Surface, and Microsoft is listed on Wilson’s website as one of his “partners.”
