It’s only been a week since Apple unveiled the highly anticipated Apple Watch, and already there are impassioned pleas to not feed the beast, i.e., have sex with those who might buy the most decadent versions of the Watch, which are priced around $10,000.
Per Gawker’s Sam Biddle: “It will be a trophy of sloth and status for the worst segment of our society, those with both ample disposable income and a vacuum of taste…But you—and only you—can stop them from getting laid. You hold within you the power to turn Apple Watch owners into the celibates they deserve to be. Take our pledge: F**k no Apple Watch owners.”
Think this is ridiculous? Think again. Fortune took on the Sex and Apple question big time by posting a video by Scott Galloway, who brilliantly explains why the Apple Watch is the next great luxury product — and a status symbol on par with the world’s finest status brands that will surely help its owners get laid. At least by superficial people.
Galloway did the following presentation in January at the Digital-Life-Design conference in Munich. A professor of marketing at NYU’s Stern School of Business, watch him dig into Apple around 11 minutes, where he explains why the Apple Watch will be successful and help make the company the first “trillion-dollar brand.” And, ladies and gentlemen, it all has to do with their genius that taps into our most basic of instincts to get some.
“We like to think we’re more evolved than that,” Galloway says. “We’re not…Apple is the only company in history who has successfully migrated down that torso.”
Check it out below:
