Mark Zuckerberg. (Photo by Robert Scoble via Flickr.)
Mark Zuckerberg. (Photo by Robert Scoble via Flickr.)

Mark Zuckerberg has selected his personal challenge for 2015, and he’s inviting his more than 31 million followers to join him.

The Facebook CEO announced on Friday night that he will be reading a new book every other week during the upcoming year. He’s inviting others to read along, and he has launched a Facebook community page for discussing the books.

Zuckerberg says books will be selected “with an emphasis on learning about different cultures, beliefs, histories and technologies.”

The first selection is The End of Power by Moses Naim, which is ironic given the way Zuckerberg’s virtual book club is demonstrating the power of the social network. Following Zuckerberg’s announcement, the paperback version of the book is temporarily out of stock on Amazon, although the Kindle version is available for download.

“I’m excited for my reading challenge,” writes Zuckerberg. “I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.”

Zuckerberg takes on a personal challenge every year to broaden his perspective. In years past, his challenges have included learning to speak Mandarin, meeting one person every day who doesn’t work at Facebook, and only eating meat if he killed the animal himself.

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