Have you seen one of Amazon’s latest commercials for Prime?
If not, you might be one of the few. Posted April 27 to YouTube, the musical ad for Prime and all its wondrous glory has racked up more than 3.2 million views to date.
In it, Amazon calls attention to the fact that Prime is more than “free two-day shipping on shoes” in a catchy song with the chorus that there’s “more to Prime.” There’s even a joke about shipping by drones.
The commercial’s intent is to let consumers know that they can stream TV, music, get books, cloud storage and a lot more by signing up for Prime.
All said and done, it’s quite catchy and a fun departure from Amazon’s typical commercials. Very clever, Amazon.
Watch the ad below: