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Enterprise smartphone activation share from April – June (Source: Good)

One of Windows Phone’s advantages over other mobile operating systems is Microsoft’s enterprise software pedigree. The company has been pushing its smartphones as products for businesses that need to manage a large fleet of devices.

But according to Good Technology’s Mobility Index Report, Microsoft hasn’t been making any headway in its attempt to draw enterprise users away from smartphones provided by Google and Apple. Enterprise activations of Windows Phones using Good software made up just 1 percent of the total number of devices activated from April to June of this year.

Apple, by comparison, is leading the enterprise market, with 67 percent of device activations in the same period, based on Good’s stats. It lost some of its lead to Android in the quarter, though: Google’s OS picked up an additional 5 percentage points from Apple compared to Good’s last survey. BlackBerry devices weren’t counted in the survey, because it only counts devices that use Good’s platform, which isn’t available on BlackBerry.

Enterprise tablet activators from April - June. (Source: Good)
Enterprise tablet activators from April – June. (Source: Good)

The Cupertino-based company holds a larger lead in the tablet market, where the iPad controls 90 percent of all enterprise tablet activations to Android’s 10 percent. While the tablet market may be slowing down overall, Good also reported that the gap between the number of smartphones and tablets being activated has closed “significantly” in the past quarter, meaning that more companies are picking up tablets for their employees.

In addition to the device statistics, Good revealed that enterprise app activations had risen 20 percent quarter-over-quarter, signaling that more and more businesses are jumping on the smartphone bandwagon and more deeply integrating mobile devices into their workflow.

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  • Guest

    Grim. Just grim.

  • Dave

    Microsoft’s mobile phone enterprise pitch does not make sense and shows them to be out of touch. Microsoft’s pitch has seemed to be driven at businesses that give their employees mobile devices, but very few businesses give the employees mobile devices anymore. In a BYOD world, you need to sell to the consumer.

  • whyjoe

    Uh, this report tracks only devices using GOOD’S SOFTWARE. Right??? How is that representative? Good’s software is designed to enable Enterprise sync, etc, on mobile platforms–something that isn’t terribly necessary on Windows Phone, given the alteady-present integration. Hello.

    • Dave

      Agree. Good is small and focused on ios and android. It can be used on windows as well but really sucks on it The primary focus has been on companies that want to create a separate capsule for their data in a byod world so the company’s data could be wiped/controlled without destroying the device. Good and its competitors have had the most success in heavily regulated industries with a lot of PII like healthcare and financial services.

      But I looked at all of those solutions and thought Good was among the worst. Really hard to use and unnatural so adoption rates were fairly low among the companies I talked to.

  • Unimpressed

    What pct of the enterprise market does Good command? This story is meaningless without the overall picture. BES is by far the largest enterprise MDM solution. My BB device was just replaced by…a new BB device. My company also uses Good for some users but most people are staying away from it.

  • groberts116

    Actually Windows phone 8.1 is a better fit for enterprise mainly because it provides the ability to access and edit MS Office Excel and Word files. I use it and it works great.

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