Buddy CEO Dave McLauchlan
Buddy CEO Dave McLauchlan

Buddy, the Seattle-based provider of backend services for connected devices, launched a new platform today for hosting and managing data generated by internet-connected devices.

Developers can set up their devices to use the company’s service, and then they can immediately start taking in telemetry data about how a device is being used and what could be running better in order to further improve any products. It’s a move that should help companies trying to get started with the Internet of Things focus on producing devices rather than building a backend infrastructure to handle all the data those devices produce.

“Device manufacturers are not cloud infrastructure companies. They’ve built technology into their products to control the device, but haven’t built the infrastructure to access and use the device’s telemetry data to improve the product and delight customers,” Buddy CEO Dave McLauchlan said in a press release. “Buddy makes it fast and easy to access those insights and immediately understand more deeply how customers are using these kinds of connected devices.”

buddy-logo-greyThe new service is a slight pivot for the company, which used to provide backend services to mobile apps, but moved to connected device infrastructure after being offered an opportunity to provide those services for connected vehicles. Buddy was started in 2011 by McLauchlan and Jeffrey MacDuff, two former Microsoft managers. The company’s investors include Transmedia Capital and AF Square, the investment arm of Atom Factory, a company run by entertainment manager Troy Carter.

The service is designed to work with different data storage and protection requirements, with regional API endpoints, and a secure storage service that holds all of the data.

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