amazonappsThere are millions of mobile apps available to download, but it appears most smartphone owners aren’t taking the time to check them out.

The latest study from comScore found that 66 percent of U.S. smartphone users download zero apps per month. For the one-third that do download apps every month, the average among this group is about three apps per month. comScore also notes that seven percent of smartphone owners account for almost half of all download activity every month.


As Quartz points out, one possible explanation for this is that many smartphone users download the apps they need when they buy their device, and then rarely add new apps as time goes on.

Other interesting data points:

  • The average smartphone user spends seven out of every eight minutes on his or her smartphone using apps.
  • Mobile app usage has taken over the majority of digital media time spent at 52 percent.
  • 57 percent of users access apps every day, while 26 percent of tablet owners do the same.
  • 42 percent of all app time spent on smartphones happens on a user’s single-most used app.
  • The median iPhone app user earns $85,000 per year; the median Android app user earns $61,000 per year. iPhone users also spend an average of nine more hours with apps compared to Android owners.

Here’s how different age groups compare for share of mobile app time spent:

appcomscore3 appcomscore2

See the full study here.

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  • boop

    With all due respect to the hard-working app devs out there, I find this hilarious — considering I had an interview with a gung-ho (and grouchy) manager at Microsoft some years back for a job which entailed marketing mobile apps. The manager reamed my a__ for not being enthusiastic enough about the job. Well, if I could remember his name, I’d send him this article.

  • Kary

    Most apps are useless, so I don’t go trying to sort through them or search for them (except in specific situations, like looking for a tide app). Most the apps I find useful have been from tech press reviews–one thing the tech press does rather well.

  • chrispunke

    I’d be interested in seeing how many apps are downloaded every month broken into iOS vs. Android. My experience as a developer is that iOS users download a lot more apps than do Android users. It would be nice to know if empirical data shows that as well — or if other developers’ experiences are the same.

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