htc-one-m8-windows-three sided

HTC this morning confirmed that it will expand its flagship HTC One (M8) device to Windows Phone, marking an important step for Microsoft in the company’s attempt to create an ecosystem for Windows Phone beyond its own Nokia hardware platform.

htc-one-m8-windows-angledThe device blends the worlds of Windows Phone and HTC, offering HTC features such as the BlinkFeed social and news stream, while running Windows Phone 8.1 Update, including Microsoft’s Cortana virtual assistant.

HTC One (M8) was originally unveiled in March of this year for Android. The Android version is available across a variety of carriers, but the Windows Phone version is described as exclusive to Verizon for the launch period. The new HTC One (M8) will sell for $99.99 with a two-year contract on Verizon starting today.

“Consumers love the HTC One (M8) and today’s introduction extends that enthusiasm to new audiences hungry for choice in their mobile experience,” said Jason Mackenzie, president of HTC Americas, in a news release. “HTC fills a gap in the market for unique devices that put a premium on form and function. Microsoft shares our vision, and that’s why we committed to bringing the Windows Phone platform to the HTC One (M8).”

Microsoft’s Windows Phone has 4 percent market share worldwide, and is on pace to reach 10 percent by 2018, according to Gartner projections.


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  • Greg Bulmash

    This is third hero Windows phone in a row to be a Verizon exclusive. Apparently Microsoft isn’t serious about increasing market share because they keep on doing single-carrier exclusives. First they did three exclusives through AT&T (920, 1040, 1520), then three exclusives through Verizon (Icon, ATIV, One).

    All the AT&T users who are coming up on the 2-year upgrade period on the 920s they bought have NOTHING to upgrade to if they want to stay with Windows Phone… unless they want to switch to Verizon.

    Samsung makes the Android powered Galaxy and puts it out at ALL carriers. HTC makes the Android powered One M8 and puts it out at ALL carriers. Yet when they make their Windows Phone versions, only Verizon gets them. Makes no sense.

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