houzz-app1Houzz may be on the cusp of a big remodeling project of its own.

The Palo Alto, Calif-based startup, which provides home owners with tips on remodeling kitchens, baths, decks and more, has reportedly snagged $150 million in fresh funding. VCExperts uncovered the series D round, which reportedly comes in at a jaw-dropping $2.3 billion valuation, according to TechCrunch.

Houzz — backed by NEA, GGV Capital and Sequoia Capital — is growing fast. The company reported more than 16 million monthly unique visitors in January, with about 35 percent of that audience coming from outside the U.S.

It last raised $35 million in series C financing in January 2013. The company isn’t commenting on the most recent funding round, discovered in Delaware corporate records. Re/Code reports that the deal has not closed, which means the amount may go even higher.

Houzz competes with Seattle-based Porch, as well as Zillow, which in early 2013 launched the home decorating site Zillow Digs.

houzz-teamAt the time of the launch, a Houzz spokesperson called Zillow Digs a “complete knock off.”

Houzz is still far smaller than Zillow in terms of overall traffic, and market value. Zillow was valued at $4.7 billion at the close of trading today.

Nonetheless, $150 million in fresh capital is nothing to sneeze at, especially given that Houzz is so highly regarded on mobile.

The money also comes at a time when massive amounts of money are flowing into the online real estate arena, something I pointed out in a column last month. See: Is online real estate still broken? New upstarts look to carve paths against established giants.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.