Google announced today that it is rebranding its products for businesses as “Google for Work” as a part of the company’s ongoing push to get its services better integrated into companies that have traditionally been served by other technology vendors. The Google for Work brand encompasses all of the company’s enterprise products, including its Google Apps for Work productivity and collaboration suite.
It’s a move by Google to continue to encroach on territory that has been controlled by Microsoft in the past. The company is trying to leverage the consumer popularity of Gmail, Google search and Android into a lasting place at the heart of companies’ tech workflow. Here’s a video advertisement for the company’s services, released alongside today’s announcement:
