Facebook is making it harder for brands to advertise on your News Feed in an attempt to cut down on the number of “overly promotional Page posts.”
The social network giant announced on Friday that starting this January, Pages that post “promotional creative should expect their organic distribution to fall significantly over time.”
Facebook said it polled its users and found that people wanted to see less promotional content from Pages that they liked. The company discovered three common types of “promotional” posts:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Facebook offered two examples of these “promotional” posts:
The new change, which won’t reduce the number of ads in your News Feed, may frustrate brands that have built up a big following over the years — especially those who paid for more “likes” — which enabled them to circulate content to a wide audience without having to pay for advertising. But Facebook said it’s all about increasing the “relevance and quality of the overall stories – including Page posts – people see in their News Feeds.”
“This change is about giving people the best Facebook experience possible and being responsive to what they have told us,” the company wrote.
In August, Facebook changed its News Feed algorithm to crack down on Page posts that it deems as “click-bait.”
