Facebook is now making it easier to remember all the stuff that people bump into on the social network with a new feature called Save. It’s designed to make it possible for people to hold onto content they want for later, without having to send it out to a read-it-later service like Pocket or Instapaper.
If a user encounters a post in their News Feed they want to save for later, they can open the drop down menu accessible from an arrow in the upper-right-hand corner of the content, and then tap the “Save” option to put it away. After that, they can then go to a special “Saved” tab on Facebook’s website or mobile app to review the content that they saved, as well as share it to their friends, and perform a couple other actions. Here’s a video that shows how it all works:
The feature doesn’t seem like something Facebook is actively pushing on its users. Saving content is hidden behind a drop-down menu, and actually reviewing saved content is also harder than it could be. For hardcore users of traditional read-it-later services, Save is probably going to be lacking. But ordinary folks who just want to hold onto a few interesting articles they scrolled past while waiting to order lunch, this could be exactly what the doctor ordered.
Advertisers also stand to benefit from greater use of the feature. While it’s not yet possible to target ads based on content users have saved, a Facebook spokesperson told TechCrunch that the company will explore more precise ad targeting using the feature in the coming months.
Users of Facebook’s web interface, as well as the network’s iOS and Android apps, should get access to the feature in the coming days. (I’m already able to use it on the web, though my iPad doesn’t support it yet.)