F8: Facebook launches Audience Network to bring ads to mobile apps

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SAN FRANCISCO — Get ready to see Facebook’s ads on a bunch of other apps.

Deborah Liu from Facebook’s product team took the stage at the company’s F8 developer conference to announce the Audience Network, a new mobile ad platform from the social networking company.

Deborah Liu

Deborah Liu (Photo: Facebook)

The Audience Network provides developers with the ability to embed advertisements in their apps that are powered by Facebook’s targeting technology, and gives advertisers a way to reach consumers based on how they behave on Facebook outside of the company’s apps. Developers can choose from pop-up interstitial ads, banner advertisements similar to ad slots users might find in their News Feed on Facebook’s mobile apps, and native advertisement options.

It’s a strike against other mobile ad providers, including Google and Apple, which each have their own advertising networks. Facebook’s Audience Network stands out from the pack, though, since the company offers advertisers the ability to target consumers based on their specific interests.

It’s good news for developers trying to make money from their applications, especially as more and more consumer interest heads into the mobile sphere. Facebook’s targeting technology has proven useful for its core business, and the company is clearly hoping that expanding its reach will be a win for both the social network and developers using its platform.

  • Logan

    So, they’re a little late to the party but just because Twitter w/ MoPub and Airpush w/ Hubbl got a head start in native mobile ads doesn’t mean Facebook can’t crush this. They at least have some examples to guide them.