android-logoGoogle’s Android mobile operating system continues to dominate market share around the world according to Kantar’s Q4 2013 numbers.

Android saw year-over-year growth across 12 major global markets and accounted for 50.6 percent of smartphone sales in the U.S. from October to December of last year, finishing ahead of iOS (43.9 percent) and Windows Phone (4.3 percent). iOS saw a 5.8 percent decline from 2012, while Windows grew 1.9 percent.

Android actually had at least 50 percent market share in Europe, Latin America, China and Australia during those three months. Meanwhile, Microsoft’s mobile OS saw increases in all regions but Latin America, and grew it market share year-over-year in European markets by 4.7 percent.

Though Android continues to grow in popularity, Kantar noted that Samsung is “coming under real pressure in most regions,” and particularly in China.

“In December, Xiaomi overtook both Apple and Samsung to become the top selling smartphone in China – a truly remarkable achievement for a brand which was only started in 2010 and sells its device almost exclusively online,” Kantar’s Dominic Sunnebo said in a statement. “The combination of high spec devices, low prices and an ability to create unprecedented buzz through online and social platforms has proved an irresistible proposition for the Chinese.”

Here’s a look at Kantar’s latest numbers:


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  • Christopher Budd

    On really interesting thing is that Windows Phone appears to be ahead of iOS in Italy and LatAm, if I’m reading this correctly.

    if that’s the case then I think it’s increasingly important to talk about these numbers from a regional point of view, since it’s entirely plausible that WP could get high enough market share in some of these regions to start driving more app development.

    In other words, the road to WP breaking the 10% global market may go through LatAm and Europe rather than North America.

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