The company announced today that it is opening a new online wearable technology storefront with a selection of devices from companies like Samsung, Jawbone, Basis and GoPro. It’s designed to offer users a place to visit and explore wearable technology all in one place, including fitness trackers, smartwatches, and wearable cameras.
Amazon is kicking off the launch by offering an exclusive pre-order of the Misfit Bloom necklace, a new pendant that’s designed to make it more stylish to wear one of Misfit’s activity trackers.
For people who are new to the wearable tech market, the new section also features product demo videos and buying guides so it’s easier for people to see what products would be right for them.
The move is similar to the company’s decision to open a 3D printing section of its store last year, and could be the sign of a watershed moment for wearable tech. While there hasn’t been a shortage of new wearable products over the past two years, they’ve mostly been confined to fitness nuts and nerds who want to try out having computers strapped to their body.
Amazon’s current store provides an easy way for people to wrap their heads around what’s on the market, instead of searching blindly for what they think they might be interested in.