Study: Windows Phone hits highest U.S. market share yet

nokialumia620Maybe there’s some truth to the hilarious and equally ridiculous ad Microsoft put out today, which attempts to differentiate Windows Phone from Apple and Samsung by poking fun at stereotypical users of the leading smartphones.

The first quarter numbers from Kantar show Windows making consistent gains in the U.S. smartphone market, as evidenced by growth of 1.9 percentage points from the same time last year. Despite only grabbing 5.6 percent of the overall smartphone market — Android had 49.3 percent; iOS with 43.7 percent — Windows continues to grow while Android and iOS are leveling off.

Kantar Worldpanel ComTech analyst Mary-Ann Parlato said that Microsoft is doing a good job of selling to people purchasing a smartphone for the first time:

“Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone. Of those who changed their phone over the last year to a Windows smartphone, 52% had previously owned a featurephone. Comparatively, the majority of iOS and Android new customers were repeat smartphone buyers, with 55% of new iOS customers, and 51% of new Android customers coming from another smartphone. While the differences between these figures are small, with over half of the US market still owning a featurephone, it’s likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand.”

In terms of carriers, Verizon again led with 37.2 percent of smartphones sold during Q1, while AT&T remained in second place at 27.9 percent. Sprint finished in third place with 12.3 percent and jumped T-Mobile, which was the only carrier to decline, despite its shift away from wireless contracts.

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Previously on GeekWire: Report: Lumia 920 rises to top of Windows Phone market

  • http://www.facebook.com/jasondouglasfarris Jason Farris

    Pretty much everyone who I let goof around with my 920 ends up getting one. I’m sure MS still has an uphill battle, but most folks when directly exposed have positive experience so I’m not surprised it’s making inroads among the un-entrenched.

  • http://www.facebook.com/people/Mike-Christensen/676694755 Mike Christensen

    Until Windows Phone has a Yelp app (a real one, that supports checkins), I’m not interested..

  • http://twitter.com/jbjtkbw00 jbjtkbw00

    What sucks is how people choose an OS based upon apps. What I like about Windows Phone is that most of the basic items that you want to do are baked into the OS. I don’t have to go into an app for everything, and that’s a good thing.

    • http://www.facebook.com/vanminh.nguyen.73 Văn Minh Nguyễn

      The same goes for Windows, it has so much features, most people just call it bloatware, but they’re useful and it’s one of the many reasons it outsells O.S. X it has more features and is more innovative, Android has this over iO.S. and Windows Phone over Android.

      I had a Windows Phone first, went to Android for the apps, realised most apps lacked in quality, and it was hard to find ”the right app”, so I went back to Windows Phone, and I didn’t regret it.

      iO.S. is the least appealing, I have no idea why its number is so high in the U.S.

  • Guest

    The tech titan’s profit fell 18% last quarter, and its gross profit margin declined by nearly 10 percentage points. Though Apple’s earnings fell less than Wall Street analysts expected, its margin came in well below their forecasts.

  • Qasim Mehmood

    The Apple tech titan’s profit fell 18% last quarter, and its gross profit margin declined by nearly 10 percentage points. Though Apple’s earnings fell less than Wall Street analysts expected, its margin came in well below their forecasts.

  • Qasim Mehmood

    Apple’s Share drop 40% from $700+ to near $400. Apple is now declining again same as previous history.

    • http://www.facebook.com/flubaluba.billandben Flubaluba Billandben

      Apple was very happy with 4% of the computer desktop market after the Microsoft vs apple war, i am thinking they will be happy with 15% of the phone market in a few years time. but then they will hopefully come out with another device where they use existing tech to make something popular , just like they made tablets and smartphones popular. They need to forget about tv though, that is one area where people will just not accept a walled in marketplace and be locked down to Apples bidding. A watch a pair of glasses ala google, maybe even a large arm band with flexible display is in the future, whatever it is i am sure apple will produce something then let everyone improve it past what apple can. Apple is just not innovative enough and want too much control over what customers can and cannot do with their devices.

      • http://www.facebook.com/vanminh.nguyen.73 Văn Minh Nguyễn

        True, in the tech world it goes like this, Microsoft or I.B.M. invent something, Apple makes it popular and Google innovates on it.

  • http://www.facebook.com/vanminh.nguyen.73 Văn Minh Nguyễn

    Windows Phone is a stable O.S. it’s not filled with malware like Android or bad functioning over-expensive apps like iO.S.