The Bellevue-based mobile carrier is sponsoring the 29th annual “New Year’s at the Needle,” celebration at one of Seattle’s most famous landmarks.
As a result, T-Mobile will light up the Space Needle on both Dec. 30 and New Year’s Eve in the company’s trademarked magenta color.
“We are really thrilled to help throw a massive community party in our own backyard with such an important, iconic, global landmark like the Space Needle,” T-Mobile CEO John Legere said in a statement. “Just as the Space Needle has represented technology and progress from its inception, T-Mobile’s mission is to push boundaries and provide consumers with great value and innovation. We can’t think of a better local partner to help ring in 2014 and keep breaking the rules.”
This year was certainly a busy one for T-Mobile, which has been undergoing a radical transformation under the direction of Legere, who is repositioning the one-time struggling carrier and injecting a fierce competitive spirit with the re-branded company.
Just in 2013, T-Mobile debuted a program that unbundled the cost of the phone from the wireless plan — so that customers can pay off the price of the phone over time — a program called JUMP! (Just Upgrade My Phone) that allows customers to upgrade their phones twice a year with a $10/month subscription fee, and international data roaming at no extra charge.
T-Mobile, which recently added a net total of more than 1 million customers for the second quarter in a row, also announced this month it would be unveilling its “Uncarrier 4.0″ program at CES in early January, which is rumored to include an offer to pay customers back for the cost of leaving their contracts with other carriers early.