I get a kick out of T-Mobile’s “Uncarrier” commercials with Bill Hader, but two prosecutors aren’t laughing at a 30-second video spot that portrays a smartphone burglary in a parking garage.
The commercial, promoting T-Mobile’s new upgrade program, shows Hader walking to his car when a robber demands to see his phone. Unfortunately for him, the phone is apparently so old that he doesn’t want it. At one point the robber shows his left hand and says, “This isn’t even a gun. It’s my hand.”
Prosecutors from San Francisco and New York City sent a letter to T-Mobile CEO John Legere, encouraging the company to take the “tasteless” ad down. They accuse T-Mobile of using a dangerous, recurring problem — smartphone theft — to promote their services.
Last month, T-Mobile was scolded by the National Advertising Division for false advertising. And earlier this year, Washington State Attorney General Bob Ferguson demanded that the carrier change the way it advertised its “Uncarrier campaign.”