That’s the latest from a new survey from the Pew Internet & American Life Project, which found that even though 94 percent of teenage social media users still have Facebook, more and more are jumping ship to Twitter and Instagram because of what Pew found as “increasing adult presence, people sharing excessively, and stressful ‘drama.’” on Mark Zuckerberg’s network.
Teen Twitter use increased from 16 percent in 2011 to 24 percent in 2012, while Instagram grabbed 11 percent of the teen social media market share last year. Facebook usage stayed consistent, increasing ever-so-slightly from 93 percent to 94 percent in 2012.
The 100-page report doesn’t necessarily claim that teens are leaving Facebook altogether, but rather that their interest in the network is waning and it’s almost a burden to have a presence on Facebook.
“While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own,” the report says.
Here are some of the telling, and funny, remarks from the study groups:
Female (age 19): “Yeah, that’s why we go on Twitter and Instagram [instead of Facebook]. My mom doesn’t have that.”
Female (age 14): “OK, here’s something I want to say. I think Facebook can be fun, but also it’s drama central. On Facebook, people imply things and say things, even just by a like, that they wouldn’t say in real life.”
Male (age 18): “It’s because [Facebook] it’s where people post unnecessary pictures and they say unnecessary things, like saying he has a girlfriend, and a girl will go on and tag him in the picture like, me and him in the sun having fun. Why would you do that?”
Female (age 16): “Because I think I deleted it [my Facebook account] when I was 15, because I think it [Facebook] was just too much for me with all the gossip and all the cliques and how it was so important to be– have so many friends–I was just like it’s too stressful to have a Facebook, if that’s what it has to take to stay in contact with just a little people. It was just too strong, so I just deleted it. And I’ve been great ever since.”
It’s also interesting to see the teen Twitter adoption, especially since the network was often billed as too invasive when it debuted — people didn’t want to know how or where you were eating a cookie on a Monday afternoon. But the report notes that though “adults were the first to colonize Twitter, teens are now migrating to Twitter in growing numbers, often as a supplement to their Facebook use.”
And for what it’s worth, there are still more teen social media users on Myspace (7 percent) than Google Plus (3 percent). Check out the full Pew report here.
Previously on GeekWire: Yahoo CEO Marissa Mayer on $1.1 billion Tumblr deal: ‘We promise not to screw this up’